Social Media

Action Toolkit

Share our work. Amplify community-driven climate solutions across New Mexico.

Community Solar lets households save on their electricity bill — without installing solar panels.

Savings are available to renters and homeowners—making clean energy more accessible while supporting renewable energy development and local jobs across New Mexico.

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This toolkit provides CSCNM partners with materials to help educate residents about New Mexico's Community Solar Program. Download, print, and share these resources to help your community understand how the program works and how to subscribe.

OBJECTIVES

  • Educate residents and partner organizations about how NM's Community Solar Program works and how to subscribe

  • Build trust by clearly explaining savings, the two-bill structure, and eligibility

  • Equip local governments and community organizations to share accurate information with the populations they serve

TIPS

  • Direct residents to coalitionscnm.org/community-solar for eligibility, provider info, and to subscribe

  • Key facts to include when you create your own materials: no upfront costs, no credit checks, no early termination fees; income-qualified subscribers save ~15% annually (non-income-qualified ~5%); open to renters and homeowners; available to PNM, EPE, and Xcel/SPS customers; official state program

  • Use the Talking Script below for tabling, canvassing, or 1:1 conversations

  • Pair printed materials (rack cards, postcards, feather flags) with our videos or one-pager for a more complete handout

Educational Materials & Resources

Ready-to-use materials for learning about the program and talking to residents one-on-one.

  • Informational Postcards (Educational) Program Overview, How it Works, Subscriber Savings & More — Available in English & Spanish — Download

  • Call to Action (Partner Engagement) Program Overview, How to Subscribe & Webinar Info — Download

  • Community Solar Pitch (Talking Script)
    Community Solar Pitch (Hook, How It Works, Savings, Eligibility, FAQs) — Download

Professionally designed print pieces for distribution and advertising.

  • Rack Card (Santa Fe) Available in English & Spanish — Download

  • Bus Ad (Santa Fe) Available in English & Spanish — Download

Promotional & Marketing Materials

Resilient Homes New Mexico is a statewide storytelling campaign that uses real resident experiences to build public understanding, trust, and support for continued investment in residential energy efficiency programs across New Mexico.

Objectives

  • Demonstrate the impact and reinforce the importance of continued funding

  • Encourage trust and participation through real resident stories 

  • Educate about the actual work performed in an energy retrofit

Tips 

  • Make sure you tag key stakeholders and news outlets (handles below) by mentioning them in your post or tagging them in your picture

  • Use the hashtag: #ResilientHomesNM

  • You can use one of the sample posts or tell your own story!

  • Post on as many social media platforms as you can - Twitter, Bluesky, Facebook, Instagram, & more

Tag CSCNM

VIDEOS

1. Let’s Grow New Mexico’s Energy Efficiency Programs 

  • Purpose: Demonstrate the impact of energy programs and reinforce the importance of continued funding

  • Audience: Influential New Mexicans

This video features the voices of New Mexico's leaders including Senator Mimi Stewart, Councilor Tammy Fiebelkorn, CSCNM’s Christian Casillas, and Prosperity Works Founder Ona Porter. The video explains why continued investment to scale these programs statewide will help our state achieve environmental goals at the same time as relieving the energy cost burdens for low-income residents.

Links & Embed Codes

2. Neighbors Helping Neighbors 

  • Purpose: Encourage trust and participation through real resident stories

  • Audience: Low-income households, community serving organizations

This video spotlights the everyday impact of energy efficiency upgrades for real New Mexicans. It highlights tangible benefits like lower bills and safer, healthier homes; how upgrades support long-term housing stability and dignity; and the power of trusted messengers and neighbor referrals. 

Links & Embed Codes

  • Purpose: Educate about the actual work performed in an energy retrofit

  • Audience: Residents hesitant to participate, community educators

This educational video features contractors from Energy Works explaining the specific upgrades conducted in residents’ homes, why these measures matter, and how they lead to lower bills and greater comfort.

3. What Happens in an Energy Retrofit?

Links & Embed Codes

MESSAGING & GRAPHICS

Click Image(s) to View & Download in Full Size

  • Caption (Option 1): 

    Almost half of New Mexico’s homes were built over 50 years ago. Updating these homes is critical for health, safety, and affordability.

    We want #ResilientHomesNM for our state!

    Caption (Option 2):

    Low-income families can spend 20–30% of their income on energy. Home energy shouldn’t cost more than groceries.

    We want #ResilientHomesNM for our state!

    Caption (Option 3):

    Upgrades like insulation, new coolers, and safer heating systems reduce energy costs for the families who need it most.

    We want #ResilientHomesNM for our state! 

  • Amplify the voices of New Mexicans who’ve experienced lower energy bills, safer homes, and greater comfort through energy efficiency upgrades.

    Highlight the real impact of residential energy efficiency and show why continued investment in energy efficiency matters for families and communities.

    We need your help to spread the word. 👉 Watch and share the campaign videos here:www.coalitionscnm.org/resilient-homes-nm

    #ResilientHomesNM

    • Low-income families can spend 20–30% of their income on energy. Home energy shouldn’t cost more than groceries. Learn more from @coalitionNM: ResilientHomesNM.org #ResilientHomesNM

Captions & Copy