Social Media

Action Toolkit

Share our work. Amplify community-driven climate solutions across New Mexico.

Resilient Homes New Mexico is a statewide storytelling campaign that uses real resident experiences to build public understanding, trust, and support for continued investment in residential energy efficiency programs across New Mexico.

Objectives

  • Demonstrate the impact and reinforce the importance of continued funding

  • Encourage trust and participation through real resident stories 

  • Educate about the actual work performed in an energy retrofit

Targets

  1. Key decision-makers

  2. Low-income households, community serving organizations, community educators

Tips 

  • Make sure you tag key stakeholders and news outlets (handles below) by mentioning them in your post or tagging them in your picture

  • Use the hashtag: #ResilientHomesNM

  • You can use one of the sample posts or tell your own story!

  • Post on as many social media platforms as you can - Twitter, Bluesky, Facebook, Instagram, & more

Tag CSCNM

VIDEOS

1. Let’s Grow New Mexico’s Energy Efficiency Programs 

Purpose: Demonstrate the impact of energy programs and reinforce the importance of continued funding

Audience: Policy makers

This video features the voices of New Mexico's leaders including Senator Mimi Stewart, Councilor Tammy Fiebelkorn, CSCNM’s Christian Casillas, and Prosperity Works Founder Ona Porter. The video explains why continued investment to scale these programs statewide will help our state achieve environmental goals at the same time as relieving the energy cost burdens for low-income residents.

Links & Embed Codes

Purpose: Encourage trust and participation through real resident stories

Audience: Low-income households, community serving organizations

2. Neighbors Helping Neighbors 

This video spotlights the everyday impact of energy efficiency upgrades for real New Mexicans. It highlights tangible benefits like lower bills and safer, healthier homes; how upgrades support long-term housing stability and dignity; and the power of trusted messengers and neighbor referrals. 

Links & Embed Codes

Purpose: Educate about the actual work performed in an energy retrofit

Audience: Policymakers, residents hesitant to participate, community educators

3. What Happens in an Energy Retrofit?

This educational video features contractors from Energy Works explaining the specific upgrades conducted in residents’ homes, why these measures matter, and how they lead to lower bills and greater comfort.

Links & Embed Codes

MESSAGING & GRAPHICS

Click Image(s) to View & Download in Full Size

  • Caption (Option 1): 

    60% of NM homes need upgrades. Reaching these households is essential for climate resilience and community wellbeing

    Tell our representatives we want #ResilientHomesNM for our state!

    Caption (Option 2):

    Low-income families can spend 20–30% of their income on energy. Home energy shouldn’t cost more than groceries.

    Tell our representatives we want #ResilientHomesNM for our state!

    Caption (Option 3):

    Energy efficiency checks two critical boxes: climate action and family savings. 

    Upgrades like insulation, new coolers, and safer heating systems reduce emissions—while lowering energy costs for the families who need it most.

    Tell our representatives we want #ResilientHomesNM for our state! 

  • Amplify the voices of New Mexicans who’ve experienced lower energy bills, safer homes, and greater comfort through energy efficiency upgrades—alongside the leaders working to expand programs like the Community Energy Efficiency Development (CEED) Block Grant.

    Highlight the real impact of residential energy efficiency and show why continued investment in energy efficiency matters for families, communities, and New Mexico’s climate goals.

    We need your help to spread the word. 👉 Watch and share the campaign videos here: www.coalitionscnm.org/resilient-homes-nm

    #ResilientHomesNM #CEED

    • 60% of NM homes need upgrades. Reaching these households is essential for climate resilience and community wellbeing. Learn more from @coalitionNM: ResilientHomesNM.org #ResilientHomesNM #CEED 

    • Low-income families can spend 20–30% of their income on energy. Home energy shouldn’t cost more than groceries. Learn more from @coalitionNM: ResilientHomesNM.org #ResilientHomesNM #CEED 

    • Energy efficiency checks two critical boxes: climate action and family savings. Tell our decision-makers we want #ResilientHomesNM. Learn more from @coalitionNM: ResilientHomesNM.org 

Captions & Copy